{"product_id":"product_be433a39-97f6-42b7-aca6-acfd8d6e6433","title":"HSN - KELP | 120caps (500mg)","description":"\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eAbout the Product\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eKelp 500 mg from HSN's EssentialSeries is a food supplement in vegetable capsules based on Kelp (Ascophyllum nodosum) algae powder standardised to 0.065% Iodine, enriched with L-Selenomethionine. Kelp (also known as brown seaweed) is globally recognised as the natural food source with the highest concentration of available Iodine, significantly surpassing conventional terrestrial foods. Each 500 mg capsule of Ascophyllum nodosum provides approximately 325 µg of natural Iodine (216% of the European NRV of 150 µg), in its biologically integrated form within the algae matrix, and L-Selenomethionine as a source of Selenium, a trace element with an essential cofactor function in thyroid Iodine metabolism. HSN specifies that its Kelp is 100% GMO-free, which is relevant given that algae are in one of the highest risk groups for GMO contamination identified by entities such as the Non-GMO Project. Vegan, gluten-free, allergen-free. 1 capsule per day with a meal.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eBenefits\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eIodine: the essential micronutrient for normal thyroid function with over 10 approved EFSA health claims:\u003c\/strong\u003e Iodine is an essential trace element that the human body cannot synthesise endogenously, and must be supplied through diet or supplementation. Iodine is the central element in the biosynthesis of thyroid hormones T3 (triiodothyronine) and T4 (thyroxine): the thyroid gland captures circulating Iodine by active transport (via the sodium-iodide symporter, NIS), incorporates it into the tyrosine molecules of thyroglobulin (via thyroid peroxidase, TPO), and releases T3 and T4 hormones into systemic circulation. Thyroid hormones regulate the basal energy metabolism of virtually all body tissues, thermogenesis, neurological development (especially critical during gestation and the first years of life), cell differentiation and proliferation, and cardiovascular function. EFSA has approved health claims for Iodine covering: normal production of thyroid hormones and normal thyroid function, normal energy metabolism, normal cognitive function, normal functioning of the nervous system, normal psychological function, and normal skin maintenance.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eKelp (Ascophyllum nodosum): the algae with the highest concentration of natural Iodine in the plant kingdom:\u003c\/strong\u003e Kelp is the common name for various species of large brown seaweeds belonging to the order Laminariales. The species Ascophyllum nodosum (bladderwrack), used in this product, is an algae that grows on the rocky coasts of the North Atlantic (coasts of Iceland, Norway, Ireland, the United Kingdom, Canada, and the United States), and accumulates Iodine from seawater through active concentration mechanisms that result in much higher Iodine concentrations in the algae than in the marine environment. The concentration of Iodine in Kelp algae is highly variable between species and batches, but HSN standardises its product to 0.065% Iodine (calculated based on the dry weight of the algae), ensuring a consistent and reproducible minimum Iodine content per capsule. Kelp is also naturally rich in other relevant minerals and bioactive compounds: alginates (polysaccharides with heavy metal chelating and blood sugar regulating properties), fucoidans (sulfated polysaccharides with immunomodulatory and antiviral properties), fucoxanthin (a carotenoid with antioxidant and lipotropic properties), and B vitamins, minerals (Ca, K, Mg, Fe) and amino acids.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eL-Selenomethionine: the essential cofactor of thyroid Iodine metabolism with proven synergy:\u003c\/strong\u003e L-Selenomethionine is the organic form of Selenium with the highest oral bioavailability (significantly higher than sodium selenite or sodium selenate, the conventional inorganic forms). The inclusion of Selenium in HSN's Kelp formula is a formulation decision based on the biochemistry of thyroid function: deiodinase (the enzyme responsible for converting T4 into active T3 in peripheral tissues) is a selenoprotein, meaning an enzyme that contains Selenium in its active site as selenocysteine. Without sufficient Selenium, deiodinase cannot efficiently convert T4 (which is the storage form of thyroid hormones, produced by the thyroid) into T3 (the active form that exerts metabolic effects in tissues). Thus, Selenium deficiency compromises the biological action of thyroid hormones even when Iodine is available in sufficient quantity. The combination of Iodine (via Kelp) + Selenium (via L-Selenomethionine) covers the two most critical micronutrients for complete thyroid function, in a biologically coherent nutritional synergy.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eEFSA approved health claims for Selenium in thyroid and reproductive function:\u003c\/strong\u003e Selenium has specific EFSA approved health claims for: normal thyroid function, normal spermatogenesis, protection of cells from oxidative stress, normal hair and nail maintenance, and normal immune system function. The health claims for normal thyroid function of Selenium and Iodine are complementary and mutually reinforce the coherence of the combination of these two micronutrients in this formula.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eIodine from natural source versus inorganic iodine: the integrated form of algae in the organic matrix:\u003c\/strong\u003e The Iodine present in Kelp is integrated into the organic matrix of the algae, mainly in the form of iodotyrosines (organic iodine compounds linked to tyrosine residues in algae proteins), in contrast to the inorganic Iodine in conventional supplements (potassium iodide, potassium iodate). Although the bioavailability of Kelp Iodine is similar to that of inorganic Iodine in individuals with normal thyroid function, the natural matrix of the algae simultaneously provides other bioactive compounds (alginates, fucoidans, fucoxanthin) that are not present in isolated inorganic Iodine forms, making Kelp a nutritionally more complete and holistic source of Iodine.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eIodine and energy metabolism: the connection between thyroid hormones and basal metabolism:\u003c\/strong\u003e Thyroid hormones T3 and T4, whose production depends on Iodine, regulate basal energy metabolism by stimulating the expression of genes encoding enzymes of the Krebs cycle and the mitochondrial respiratory chain. In situations of hypothyroidism (deficiency of thyroid hormones, often caused by Iodine deficiency in areas without regular access to seafood), basal metabolism decreases significantly, causing fatigue, weight gain, feeling cold, constipation, dry skin, and cognitive slowness. Iodine supplementation via Kelp, in people with Iodine deficiency, restores normal thyroid hormone production and, consequently, normal energy metabolism, contributing to the reduction of tiredness and fatigue.\u003c\/p\u003e\n\u003ch2 class=\"text-text-100 mt-3 -mb-1 text-[1.125rem] font-bold\"\u003eUses\u003c\/h2\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eRecommended dosage:\u003c\/strong\u003e Take 1 capsule daily with a meal. Taking it with a meal improves Iodine absorption and reduces the risk of gastrointestinal irritation.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eFor vegetarians and vegans:\u003c\/strong\u003e Kelp is especially relevant for people following vegetarian and vegan diets, given that the main dietary sources of Iodine in the Western diet are dairy products (milk, yogurt), eggs, and fish\/seafood, which are excluded from vegan diets. Enriched bread and cereals are complementary sources, but insufficient for many vegans. Kelp is the plant-based source of Iodine par excellence, making this supplement especially valuable in the vegan context.\u003c\/p\u003e","brand":"HSN","offers":[{"title":"Default Title","offer_id":52705357824347,"sku":null,"price":12.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/0250\/3771\/files\/HSN-KELP_500mg.webp?v=1777500164","url":"https:\/\/brothers-club.com\/en\/products\/product_be433a39-97f6-42b7-aca6-acfd8d6e6433","provider":"Brother's Club","version":"1.0","type":"link"}