About the Product
The Life Pro Fit Food OMG Chunky! Protein Bar is a crunchy 35g protein bar with 30% protein per unit (10.5g protein per bar), belonging to Life Pro's Fit Food line, dedicated to functional sports snacks and foods. What differentiates the OMG Chunky! from most protein bars on the market is its texture: instead of the chewy, dense texture of conventional bars (protein base with sugars and fat), the OMG Chunky! is built in layers of crunchy wafer covered in chocolate, resulting in a light, crunchy, and chocolate-biscuit-like texture. The protein comes from high biological value milk proteins, enriched with collagen hydrolysate and inulin (prebiotic fibre), with a fibre-enriched milk chocolate coating (oligofructose). 169 kcal per bar. Low in sugars (2.3g/bar). Contains milk, gluten, and soy. Not vegan.
Benefits
30% milk-derived protein: high biological value protein intake in a snack format:
With 10.5g of protein per 35g bar (30% protein by weight), the OMG Chunky! positions itself as one of the protein bars with the highest relative protein density on the sports snack market. The protein source is milk proteins (caseinates and/or whey concentrate), which have a complete amino acid profile and high biological value (PDCAAS and DIAAS >1.0), covering all essential amino acids, including leucine as an activator of muscle protein synthesis via mTOR. For practical reference: a 35g bar is equivalent to ~1/3 of a 30g protein shake, with the advantage of being a solid, portable snack with a texture that can replace less healthy options between meals.
Collagen hydrolysate: connective tissue support integrated into the bar:
The inclusion of collagen hydrolysate (hydrolysed collagen peptides, rich in glycine, proline, and hydroxyproline) is a relevant differentiator compared to conventional protein bars that exclusively use whey protein or caseinate. Collagen hydrolysate contributes to the bar's total protein intake and has specific documented effects on joint, skin, tendon, and ligament health in clinical trials, complementing the effects of milk protein on muscle protein synthesis with additional connective tissue support.
Inulin and oligofructose (prebiotic fibre): satiety and gut health:
The bar includes inulin (in the internal structure) and oligofructose (in the chocolate coating of the fibre version), both soluble prebiotic fibres derived from chicory. Prebiotic fibres are not digested by the human small intestine but are fermented by gut microbiome bacteria (especially Bifidobacterium and Lactobacillus), selectively stimulating the growth of beneficial bacteria (prebiotic effect), producing short-chain fatty acids (butyrate, propionate, acetate) with positive effects on gut barrier integrity and metabolic health, and increasing post-prandial satiety by delaying gastric emptying. The intake of 3.4g of fibre per bar contributes significantly to the recommended daily fibre intake target (25 to 30g/day according to EFSA).
169 kcal and 2.3g sugars: controlled calorie profile for calorie-restricted diets:
With 169 kcal and only 2.3g of sugars per 35g bar, the OMG Chunky! has a calorie profile suitable for use as a snack in calorie-controlled diets, muscle definition, or simply as a replacement for conventional snacks (biscuits, chocolates, cereal bars) that typically provide 200 to 400 kcal with high levels of simple sugars. The low sugar content (2.3g) is especially relevant for athletes who prefer to minimise glycaemic peaks between main meals.
Crispy wafer texture: the sensory differential that distinguishes the OMG Chunky! on the market:
The vast majority of protein bars on the market have a dense, chewy, and sometimes rubbery texture, resulting from the need to use concentrated protein, binding agents (glucose syrup, maltitol, gelatine), and fats in proportions that create a semi-rigid matrix. The OMG Chunky! solves this compromise differently: the internal structure is built with layers of wafer (flour + raising agents) which, when coated in multiple layers with the protein mixture and chocolate coating, result in a light, airy, and crunchy texture that much more closely resembles a chocolate biscuit than a conventional protein bar.
Uses
The OMG Chunky! can be consumed at any time of day as a portable protein snack: between meals (to control hunger and maintain protein intake throughout the day), for breakfast (complementing the protein intake of the morning meal), as a mid-afternoon snack, as a post-workout or post-meal dessert. The individual 35g packaging is practical to take to work, the gym, school, or any situation where a protein snack is needed without preparation.
