About the Product
The Sante GO ON Protein Bar is a 50g protein bar from the Polish brand Sante, recognised across Europe for its soft texture and exceptional palatability among protein bars on the market. Unlike most conventional protein bars, which tend to be hard, dry, and difficult to chew, GO ON stands out for its smooth and pleasant texture that makes protein consumption a genuinely enjoyable experience. Each bar provides approximately 10g of WPC 80 whey protein per 50g unit, with a chocolate coating (25% of the composition), inulin as a prebiotic fibre, and a complex of 7 vitamins (C, E, B1, B3, B5, B6, B12) to support energy metabolism and the general health of physically active individuals. Available in Chocolate, Vanilla, Cherry and other flavours depending on availability, in individual 50g units or boxes of 24 units.
Benefits
WPC 80 as a highly bioavailable protein source: The protein base of the GO ON Protein Bar is WPC 80 whey protein concentrate, one of the protein sources with the highest biological value available, with a complete essential amino acid profile and high natural content of BCAAs and L-Leucine to support muscle protein synthesis. WPC 80 has moderately rapid digestion and absorption, making it suitable for both post-workout consumption (protein synthesis window) and at any time of day as a protein supplement. Whey proteins demonstrably contribute to the growth and maintenance of muscle mass, as recognised by the EFSA.
Soft texture and exceptional palatability as a market differentiator: The main differentiator of the GO ON Protein Bar compared to most protein bars available on the market is its soft, easy-to-chew and genuinely pleasant texture. The vast majority of protein bars sacrifice palatability in the name of high protein content, resulting in hard, dry, and difficult-to-consume products, especially in mobile contexts. Sante developed GO ON with a formulation that prioritises the sensory experience without compromising the nutritional profile, making it one of the few protein bars that rivals the best conventional snacks in terms of taste and texture.
Real chocolate coating (25%) for authentic flavour: The chocolate coating of the GO ON Protein Bar represents 25% of the total bar composition and is made with real cocoa mass and cocoa butter, resulting in a richer and more authentic chocolate flavour than "compound chocolate" coatings (with vegetable oils replacing cocoa butter) used in most lower-quality protein bars. This quality of the coating is one of the factors that distinguishes GO ON from a sensory point of view.
Inulin as a prebiotic fibre for satiety and digestive health: Inulin is a long-chain soluble fibre with documented prebiotic properties, serving as a substrate for bifidobacteria and lactobacilli in the gut microbiota. Its inclusion in GO ON contributes to satiety by slowing gastric emptying, supporting the gut microbiota, and providing a more moderate glycaemic response to the glucose syrup present in the formula. Inulin is counted as dietary fibre and not as available carbohydrate.
Complex of 7 vitamins to support energy metabolism: The vitamin complex in GO ON (Vitamin C, Vitamin E, B1/Thiamine, B3/Niacin, B5/Pantothenic Acid, B6/Pyridoxine, and B12/Cyanocobalamin) covers a comprehensive spectrum of vitamins with specific roles in energy metabolism, fatigue reduction, antioxidant protection, and nervous system health, making GO ON a bar with a more complete nutritional profile than most protein snacks that only provide protein and macronutrients without additional micronutrients.
Convenience and portability for active lifestyles: The individual 50g format of the GO ON Protein Bar is ideal for transport and consumption in any mobile context, with no need for refrigeration, preparation, or utensils. It is the perfect solution for a protein snack at work, in a gym bag, while travelling, or at any time of day when a quick and convenient protein intake is needed.
Uses
Post-workout: Consume 1 bar immediately after training to provide amino acids to the muscles during the post-workout window and initiate the muscle recovery and protein synthesis process.
Snack between meals: Consume 1 bar between main meals as a satiating protein supplement, especially during longer intervals where the risk of muscle catabolism and intake of non-nutritious snacks is higher.
Light pre-workout: Consume 1 bar 60 to 90 minutes before training as a source of protein and moderately absorbed carbohydrates to support the session without the gastrointestinal discomfort of a full meal.
