About the Product
Applied Nutrition's BEEF-XP Clear Protein Isolate is a high-purity (97%) hydrolyzed beef protein isolate in a "clear protein" format — a protein that mixes with water to a fruit juice-like texture instead of the creamy, milky consistency of conventional whey proteins. With 28g of high-quality protein per 30g serving, zero sugar, zero lactose, zero dairy, zero soy, and low fat (114 kcal/serving), BEEF-XP is the protein of choice for athletes who are lactose intolerant or dairy-sensitive, who want a refreshing and light protein, or who simply want to diversify their dietary protein sources. Informed-Sport tested. Halal certified. Available in multiple collaborative flavors with iconic candy brands — the Millions Pineapple flavor is a collaboration with the Millions® brand. Not vegan (beef protein).
Ingredients (Millions Pineapple): Bovine Protein Isolate (92%) + Citric Acid + Xanthan Gum (Thickener) + Natural Flavor + Sucralose + Color (Beta-Carotene / Turmeric Extract).
Benefits
Clear Protein: the revolution in protein format — refreshing juice instead of creamy shake:
The "Clear Protein" concept is the most disruptive innovation in the protein market in recent years — a protein that, when mixed with cold water, produces a completely transparent beverage (or slightly colored by natural dye) with the texture of fruit juice or a sports drink, without the milky viscosity, dense consistency, or milky/vanilla taste of conventional protein shakes. For many athletes, especially during morning workouts or on hot days, the idea of drinking a creamy, heavy whey shake is unappealing — BEEF-XP solves this problem with a completely different organoleptic profile: light, refreshing, acidic (due to citric acid), and with the intense fruity flavors of collaborations with candy brands. Xanthan gum adds a very slight viscosity that improves the texture without creating a "milkshake" effect.
28g of hydrolyzed beef protein per serving: 97% protein concentration:
With 28g of protein per 30g serving, BEEF-XP has a protein concentration of 97% — one of the highest available in the protein supplement market. This extreme concentration is possible because the enzymatic hydrolysis and isolation process of beef protein almost completely removes fat (<0.54g/serving), carbohydrates (<0.66g/serving), sugar (0g), and lactose (0g), leaving almost exclusively hydrolyzed beef protein. For comparison: conventional WPI has ~90 to 93% protein; WPC has ~70 to 80%; BEEF-XP has 97%.
Hydrolyzed beef protein: muscle amino acids without the drawbacks of dairy:
As already described in the ELTORO section of Marvelous Nutrition, hydrolyzed bovine protein is beef protein subjected to controlled enzymatic hydrolysis to produce low molecular weight peptides with high absorption and rapid aminoacidemia. Bovine protein has an amino acid profile complementary to whey: slightly lower in leucine (~8% vs. ~11% in whey) but richer in glycine and proline (structural amino acids of collagen) — making BEEF-XP not only a muscle protein but also a source of support for connective tissue (tendons, ligaments, skin). The hydrolysis process of BEEF-XP is especially relevant for the clear format: hydrolysis produces low molecular weight peptides that dissolve completely in cold water without clump formation or phase separation — which would be impossible with intact bovine protein.
Zero sugar, zero lactose, zero dairy, zero soy: the "cleanest" protein in the portfolio:
BEEF-XP has the cleanest allergen profile of all Applied Nutrition's protein portfolio: zero lactose (non-dairy animal protein), zero dairy, zero soy, zero added sugar. For people with lactose intolerance (who suffer with conventional WPC), milk protein allergies (CMPA), soy sensitivity, or who follow dairy-free diets for personal or cultural reasons, BEEF-XP is the most suitable protein in the portfolio — without compromising on the amount of protein per serving (28g vs. 26 to 30g of the best WPI on the market).
Millions Pineapple: the collaboration that transforms supplementation into a sensory experience:
Applied Nutrition is known for its collaborations with iconic British candy and confectionery brands — Millions® is a British brand of tiny, intensely fruity candies with very specific and recognizable flavors (Cola, Pineapple, Strawberry). The Millions Pineapple flavor of BEEF-XP replicates the taste of Millions pineapple candies — intensely sweet, acidic, and fruity, completely different from conventional whey flavors — turning the protein dose into an enjoyable experience instead of a nutritional obligation. This philosophy of collaboration with popular confectionery brands is transforming the clear protein market into a category of pleasurable, high-protein beverages.
Halal certified + Informed-Sport tested:
Like all Applied Nutrition products, BEEF-XP has dual quality certification: Halal (conforming to strict halal guidelines for beef, making it accessible to Muslim athletes) and Informed-Sport (tested for WADA-banned substances, suitable for competitive athletes).
Uses
Recommended dosage: Mix 1 scoop (30g) with 300ml of cold water in a shaker. Shake well. Consume immediately after training or at any time of day to increase daily protein intake. BEEF-XP can also be mixed with milk (for a creamier texture), fruit juice (to enhance fruity flavor), or added to cereals, oatmeal, and cooking recipes as a lactose-free protein source. For the clear format to work correctly, use cold water (hot water can alter the texture). 1 to 3 servings per day according to protein needs.
